Lisa Richmon

Roast Rider Coffee +Tea

When I’m not dreaming up new characters for Chick Lit candles, or tapping my clients' star power and expertise , I'm growing the Roast Rider brand that I co-founded with my husband, Wayne.

POP is a coaching service that caught the eye of General Assembly in NYC. 

GA invited me to lead a POP workshop for entrepreneurs designed  to unpack the fear of writing (and talking) about yourself.

POP Side Effects: People who work with me experience improved vision, increased positivity and decreased inertia. 

The need to humanize writing inspired,


  • graphic designers + creative studios who work with emerging, established and evergreen brands

  • savvy business owners who know what they want when they read it, see it, smell it, or taste it.

For a sample of my personal storytelling, check out a few essays and articles @

"They say a picture is worth a thousand words but in a world where we are bombarded with images, a few well chosen words make all the difference. This is where Lisa stands out; her writing is creative and succinct with just the right amount of emotion. She excels telling her own stories and generating copy for her clients."

– David Wolfe, Co-Founder + CEO, LEESA 

"Thank you for all your help and talents, my Girls’ Girl, Cannonball muse." 


– Sarah Feingold, Former Etsy In-House Attorney, Vroom General Counsel, and Founder, The Cannonball Project.


"Lisa Richmon can shake the cobwebs off your naming efforts by pushing you in unexpected directions. Especially helpful was her advice to ‘look for names you can grow into.’" 


– Lesley Jane Seymour- former Editor-in-Chief, More magazine, Marie Claire and Redbook.​


"Working with Lisa was nothing short of an adventure in words. She dives right into the work with speed and vigor. She is great to talk to and work with, so full of positivity. She was worth every penny and I came away with a whole new appreciation for the written word."​

– Diana “Dini” Hall, Diana Hall Carbon Fiber Jewelry​ 


"I was hooked after one conversation with Lisa. I receive a lot of calls to collaborate on projects but turn them down because they lack a unique selling point and originality. Lisa is an innovator who puts personalization in everything she does. Ten years as a freelancer, I know how rare it is to have this type of client relationship. I'm beyond indebted to Lisa for what we created together."

– Morgan Sterns, Creative Director, CORA. Launch Designer, Chick Lit Candles.